Objective
To produce content for our first content licensing deal with Zoo magazine. The video needed to be fun, sexy and interactive.
Zoo wanted two things:
1. To increase traffic with compelling video content.
2. Revenue from downloads of premium content (to convert at 1% of total traffic).
Solution
We produced the Fun2Play dolls. Funny, saucy and addictive. Users interacted with the dolls by clicking on body parts or on special accessories.
The videos featured special CGI and sound effects. We also integrated an SMS microbilling service to charge Users for access to premium content.
Finally, we seeded the finished website on a number of blogs, forums and video-sharing websites, to stimulate the viral buzz.
Results
More than 500,000 visitors viewed the interactive video content.
Premium downloads converted at 2.2% of total traffic.
