Objective
World Primate Safaris are specialists in gorilla, orangutan, chimpanzee and lemur safaris.
When they contacted Scenestealer in 2007, they were having trouble generating the same level of interest through their website as they were through their brochure.
They were spending a significant amount on online marketing without getting a good return.
Our objective was to improve the quality of their online marketing, increase their presence on search engines and drive targeted traffic to their website in order to generate enquiries.
Solution
Scenestealer advised World Primate Safaris on a complete website re-design. With better quality images and exciting, punchy copy their new site would attract and keep online visitors.
We also helped them set up effective Google Adwords campaigns and run a newsletter email campaign.
Results
World Primate Safaris now spend less on their online marketing, yet the traffic to the website has increased,
resulting in more enquiries and a better sales conversion rate.
They are also getting a higher percentage of repeat customers.
Summary of Stats:
20% increase in traffic
30% increase in sales
25% decrease in online marketing spend
Due to our success with World Primate Safaris we are now looking after the online marketing for their sister site, World Big Cat Safaris – the only Big Cat safari specialist.
Testimonial:
“Scenestealer have been instrumental in driving our online marketing campaign forward and helping us to build a successful brand. Without their help we would be spending double the budget with half the return. They are a great team to work with and have so many ideas it is almost impossible to try them all. They are very much a results driven team and therefore very refreshing to work with.”
Will Bolsover, Managing Director.
